Helping Ideas Survive Reality
I design strategic, testable services and digital products, turning early-stage ideas into real solutions that are grounded in user needs, built to scale, and aligned with business goals. With a background in engineering and design, I work where clarity meets complexity.
Recent thoughts
Beyond the MVP: Lean Start‑up Meets Service Design for Sustainable Innovation
When rapid iteration meets deep customer empathy, magic happens. Learn how combining Lean Start-up's build-measure-learn cycle with Service Design's human-centered approach creates products that don't just launch, but thrive and evolve with their users.
Apr 10, 2025
When Generative AI Rewrote the Roadmap
A look at how Generative AI is transforming design workflows and team dynamics, from static design systems to dynamic, AI-generated interfaces.
Mar 15, 2025
How Small Businesses Use Service Design Without Knowing It
A bakery's perfect croissant timing, a tailor's thoughtful notes, a ceramics shop's open studio - how small businesses master service design through simple, intuitive actions that create lasting customer connections.
Feb 20, 2025
Subscribe to my newsletter
Get updates on my work and projects.